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Search Engine Optimization (SEO)
The first requirement for visitors to find your business by means of a search engine is to make
sure your website is visible to the search engines. This is referred to as being search engine
friendly.
The exact indexing rules and procedures used by the various search engines are a closely
guarded secret. However, there are certain basic principles that are known and can be applied.
Websites by Ideal will always ensure that the websites we provide for our customers adhere to
the best practices of the science of search engine optimization. This will give you the best shot
possible of having your website easily found by your potential customers.
For more information on SEO, see our WebTalk article.
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Visibility
Search Engines Have to See You to Index You
Search Engines, such as Google, Yahoo and MSN (bing) are constantly scouting the web
looking for relevant information to index.
They are interested in content in the form of words, not images.
This means that websites rich in graphics images, video clips, and the like may very well be
too poor in textual content to give the search engines anything they can index.
In the extreme, such sites can actually be invisible to the search engines.